Why are high-quality photos so important for marketing & eCommerce?

Why are high-quality photos so important for marketing & eCommerce?

All of my clients understand the value of having top quality images for their marketing which includes and is not limited to social media as well as adverts, newsletters, blogs, information brochures , pamphlets and any web site or presence.

Maintaining a consistent quality of your imaging and branding look, helps your customers feel confident in your merchandise and business enterprise.

This article was first published by Neto.com where you can find heaps of information about e-commerce and website development.

I hope this information is helpful to you, in order to make your decision to book a professional photographer.

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Human beings are overwhelmingly visual. How could I say that? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.[1][2] [3]

Why are high-quality photographs important for online sales?

Let’s have a look at where most online sales are made. Across the globe, Amazon is the most successful online experience for many many people. With millions of products all competing for attention, it makes sense that having an eye-catching photograph will give you the first ace ahead of others. Being cheap and not paying for professional photography is the first sign to a customer that your business is not professional and the first sign that you may not be up to the task of providing great service. We are consistently being judged by how we present ourselves and our business. That is why it is so important to be making the right impression within the first nanosecond of a potential customer coming anywhere near your online store.

Your images are the HOOK!!

Visual aid is more important for online retailers because you have no salesperson to convince a buyer about a particular product. You have to rely on the information you can provide and the reviews the product gets – and even before a reader sees any of that stuff, they see an image of the product.

When they see that image, you want them to feel that they have come to the right place. You want them to think that your store has authority and authenticity in that market. How do images convey a sense of authority? As far back as 1986, a study found that the audience expected advanced presenters to include professional, quality visuals.[4]

Conversely, if you have high-quality visuals, that’s one check mark in your favour to being considered an authoritative source. Good information, good reviews, and good business practices are definitely required to back it up, but images are the first impression, and those matter quite a bit.

Even on Facebook, photos get liked and shared by followers a lot more than any other type of posts.[5]

SOME BRANDS THAT PUT PROFESSIONAL PHOTOGRAPHY FRONT AND CENTRE

airbnb

(Image source: Airbnb)

Airbnb: If you have ever used Airbnb before, you may have noticed how beautiful listings often look on the app. That’s not because renters have somehow figured out the trick to take amazing photographs. It’s because Airbnb offers free professional photography for their listings that comes with an “Airbnb-verified” tag. Why does Airbnb do that? They have found that listings with these photos get booked 2.5 times more frequently than those without them.[6]

mcdonalds

McDonalds: This video just says it all. It shows how a food designer at McDonald’s arranges a burger to get the right picture that portrays so many things in a subtle yet powerful way. Only a professional photographer would think of it, and yet they make all the difference between someone looking past a burger without thinking twice and someone going “oh, I need to try that!”

Video: https://www.youtube.com/watch?v=oSd0keSj2W8

fantastic frank

Fantastic Frank: Two years ago, Fantastic Frank, a boutique real estate firm from Sweden got featured in Fast Company’s design segment for its unique approach to real estate: they were using photographers from high-end magazines, architecture, and advertising to create magazine-worthy photos of their real estate listings. As a result, their ads were seen 50% more by viewers, and their open houses ended up with lots more people than their competitors’ did. This directly translated into higher prices for their clients.[7]

FINAL THOUGHTS

With the proliferation of inexpensive high-quality cameras, it is easy to feel that you don’t need to spend money on professional photography.

However, owning an awesome gadget and being awesome at using it are two different things.

As you can see from the research above, good-quality photos make a difference. Sometimes, they can make all the difference!

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Have you ever seen photography make a difference in your business? Please share your experience in the comments below.

 

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